Dennison was at the forefront of the British watch industry for the best part of the 20th century. 2016 has seen the revival of this once illustrious company whilst remaining true to the company’s heritage.

The Revival has seen Dennison once again design watches in Birmingham, a stones throw away from the original factory. The English-made watch cases are manufactured using some of the original Dennison factory machines, housing robust Swiss-made movements, finished & tested in England.


Toby Sutton

Toby Jay Sutton

Founder of the Revival

One of Toby’s earliest and fondest memories of his childhood is when his father showed him how to open a pocket watch to observe the movement. At the age of 14, he was buying and selling watches along Portobello Road from his grandfather’s antiques shop. Although watches were a passion for his from an early age, he decided to work as a stock market trader in the City of London. Toby quickly realised that he had to work in the same field as his passion, and together with his father, started Watches of Knightsbridge, a specialist auctioneers or fine, rare & collectable timepieces. After 5 successful years establishing Watches of Knightsbridge, Toby went back to the drawing board with reviving Dennison, an idea he had whilst working at his trading desk in the City. The catalyst for the revival remains when he found a watchmakers who had purchased some original factory machines from the old technical director of Dennison many years ago.

Jon Gupta


Mountaineer, Expedition Leader & BBC Presenter

At the age of just 29, Jon has built a fast reputation for his rapid big mountain ascents. With over a dozen to his name, he successfully summited Mt. Everest “standing on top of the world”, in 2013. With a natural ability and huge amount of training and experience, this has enabled Jon to explore the world’s most remote places. Jon has recently become a BBC presenter and featured in the film Between Snow & Stars. Jon was given a Dennison prototype watch to test the durability whilst on his expeditions. His watch also features his blood group engraved on the side of the case due to the dangerous nature of his profession.

Tony Douglas


Chief Executive at the MOD

Former CEO of Abu Dhabi Airports, Tony Douglas has also been involved in the build of Heathrow Terminal 5 and the London Olympic Stadium. He was recently appointed Chief Executive of Defence Equipment and Support at the British Ministry of Defence. As a Dennison Brand Ambassador this reconnects Dennison’s historic ties with the British Military. Tony has a passion for British manufacturing and shown a great amount of support for the Dennison Revival. Tony chose the Dennison DENCO53E black dial with black strap as his personal daily watch.